Mountain Dew has hired some artist to design a series of “custom” bottles that have turned out really sweet. The limited edition aluminum bottles are designed by creative minds from around the world of contemporary art and culture.
The artist are dragged in from different disciplines such as graffiti (I didn’t realize tagging was a discipline), tattoo arts, graphic arts, stencil and collage. Pepsi has also hired skateboarders Paul Rodriguez and Chris Pastras to create their own masterpiece.
Pepsi has released a microsite to help drive awareness to their products…check it out.
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