SAN CLEMENTE, CA (November 17, 2009) – Swell.com, the premier online surf retailer, and Surfrider Foundation, the foremost environmental organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches, have recently announced their partnership in the re-launch and re-design of Surfrider’s online store.
The new retail portal which launched November 2nd, is hosted and managed by Swell, with a goal to increase exposure of Surfrider’s brand merchandise and raise awareness of the organization’s mission to protect and preserve our coastlines. In addition, Swell will provide marketing support through their popular catalog and website.
In the coming months Surfrider plans to expand their logo apparel and accessories lines. Currently, Surfrider’s merchandise consists of men’s, women’s and kid’s tees; hoodies, hats, beanies, bags, gifts and household goods. All products are made from the finest organic cottons and earth-friendly materials, including recycled polyester and PET bottles.
“Swell.com’s partnership with Surfrider is an organic extension of our shared beliefs and business interests. We proudly support their mission to protect coastal areas for the enjoyment of all people, and we are confident our relationship will significantly advance their merchandise and membership sales. I’m very excited to be involved with them,” says Stacy Clark, CEO of Swell.
For over 10 years Swell has consistently maintained their position as the surf industry’s premiere online apparel store, primarily due to their popular catalog and eclectic assortment of products from the world’s leading surf brands as well as those that are up and coming.
Additionally, Swell’s longstanding participation and support of a variety of environmental causes—both locally and globally—integrate perfectly with Surfrider’s strategic initiatives.
“We are very excited about working with Swell. This relationship will help Surfrider Foundation spread our mission to a broader audience. It is a great fit,” says Michelle Kremer, Surfrider Foundation’s Chief Operating Officer.
About Swell.com
Swell.com is the premier destination for surf fashion, featuring a wide variety of apparel, accessories and gear from the World’s leading surf brands as well as those that are up and coming. Since 1999, Swell has been committed to offering customers an eclectic assortment paired with great service. Find us online at www.swell.com or call us at 1-800-ALL-SURF (1-800-255-7873).
About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots environmental organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Now in its 25th year, the Surfrider Foundation has grown from a small group of dedicated surfers in Malibu, California to a global movement made up of over 50,000 members and 90 chapters worldwide. For more information visit us at www.surfrider.org.
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